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CRM & EMAIL MARKETING MANAGEMENT

For businesses wishing to keep in touch with customers and contacts, the use of CRM’s (Customer Relationship Management) and email marketing software gives businesses the opportunity to send out newsletters, offers, updates and invites at the click of a button and automated if required.

We are fully experienced in using CRM software, and can provide support if required, no matter if you are already using a particular system or want to set up from scratch – more details on request.

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What is CRM?

Customer Relationship Management (CRM) is used to manage customer interactions and data throughout the customer life-cycle phase. It makes use of data analysis of customer’s history with a company to improve business relationships with customers, focusing on customer retention, sales growth, and ultimately increasing revenue.

How does it improve several business functions?

On a daily basis, a vast amount of data and information is received from a range of different communication channels, including the sales and marketing team, customer service, and even the company’s website. All of which are crucial to the long-term survival of the company, therefore, converting these data into useful business information is an aim of CRM.

Here are some of the benefits:

Sales

Most modern CRM systems support email integration (Gmail, Outlook, etc.), which is useful in the deliverability and tracking of email communications sent to leads, customers and allows for these notifications to be sent to you anywhere.

Marketing

Marketing campaigns can be closely monitored using CRM to track the lifetime value of your customers allowing you to optimise your marketing schemes into more of what is working and less of what is not. Automation of emails is another area where CRM excels when used as a tool for marketing. When used as a tool for marketing, CRM excels in the area of email automation.

Customer Service

Similar to its use in the sales process, CRM eliminates the challenge of having to communicate with customers across different communication channels (Website, Social Media, Email).

It creates a common platform for all customer interactions preventing communications from going missing or lost in a whirl of information.

Supply Chain

Active collaboration between supply chain crew members and vendors is made possible using CRM. From the recording requests to the scheduling follow-ups, the sophisticated reporting system allows businesses to monitor the efficiency levels of their suppliers and stay on top of the entire supply chain.

No more lost data or notes – using CRM is a really effective way of recording your daily business dealings with customers and suppliers.

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